The problem that I routinely run into is with the letters K, P, and I. Despite being a very old acronym, there is a lot of confusion about it. It reminds me of the movie The Princess Bride, “You keep using that word. I do not think it means what you think it means.”

SEO is easy to understand if you have ever seen a magazine.

Digital marketing is a balance of paid media and SEO

Don’t make life hard for your readers. Nuff said.

A search engine is a web-based program. It uses its own proprietary logic or problem-solving operations (called an algorithm). It finds content on the internet and scans it (or crawls with robots). It processes and categorizes that information (called indexing). And, delivers to us the best matches (a search engine results page) based on what we ask (using keywords).