BRANDING: Accu-Chek To

Client - Roche

Objective - Creative, content strategy, writing, logo, and layout direction for a new discovery box startup from Roche Diabetes Care. Each discovery box contained Accu-Chek test strips and a variety of supporting product sample for sale. Each box also include the monthly theme card, product descriptions, and DIY ideas from real patients and artisans.

Roles - Content strategy, writing, design direction, e-Commerce store front, training, vendor management, procurement sourcing

Channels: Print, Digital, Digital Sales Aids