CAMPAIGN: Bridge Builders Concept

Client - IU Kelley School of Business

Objective - Creative concept for new campaign

Studies have shown that employers see gaps in new graduate competency and professionalism. New grads also feel like their degree did not fully prepare them for the workplace. This campaign pitch to Kelley School of Business pushes them be bolder with their claims, CTA’s, and the real world experience they offer.

Roles - Creative concept, writing, layout

Channels: Display