CAMPAIGN: You Are…

Client - Huntington Junior College (HJC)

Objective - Introduce microcredential program

This campaign targeted students wanting more opportunity but not ready or wanting to enroll in a 2 or 4-year degree program. The aim of the creative is to celebrate the talent the student already has vs telling them have a deficiency for success. They have skills and talents which can be maximized - monetized with microcredential education.

Roles - Creative concept, writing, design direction

Channels: Search, Social, Display, TV, Radio, Outdoor